Abstract: The subject of the article is a film of a Bashkir film director -"Glass Passenger" by Bulat Yusupov. The author of the article carries out an archetypal, semiotic and hermeneutic analysis of the cinematographic text. The first one is the study of mythological elements within the film. It will show us the presence in the work of elements of the national myth and their connection with the literary archetypes of Jung. The second, semiotic, takes place under the conditions of isolating signs from relationships within the whole structure that defines a film work as a kind of a media text. And the third, hermeneutic, is based on the traditions of cinema interpretation in the intertextual interaction of all literary texts. The scientific novelty of the research lies in the systematic, comprehensive study of the Bashkir cinema, in comparison with the samples of the world artistic culture; in identifying the key features of an individual film that has not previously been subjected to detailed scientific study. The film refers the viewer to the images of Bashkir mythology. The analysis carried out reveals in the media text the trends in the creation of feature films in Bashkortostan.