Abstract: This article is dedicated to the analysis of linguoculturological, linguocognitive, and semantic properties of phraseological units with zoomorphic components with high connotative potential, which are one of the key sources of cultural-national heritage of the Chinese civilization. Language material of the research demonstrates that in Chinese language most productivity as a figurative core of phraseologisms belongs to zoonyms (common name for animals) from liuchu (六畜) group consisting of six kinds of domesticated animals and birds, which includes horse – ma (马), cow/ox – niu (牛), dog – gou (狗), pig – zhu (猪), chicken – ji (鸡)). The research results illustrate that the value-semantic aspect of national mentality is neither more nor less than an accumulation of systematized knowledge of people on the environment and world, viewed through the prism of their social and emotional experience. Methodological framework is the linguocultural and linguocognitive method, which allow giving a complex description of linguistic and cultural semantics of phraseologisms with the components – zoonyms. The scientific novelty is defined by the author’s original approach towards working with set objectives, comprehensive examination of the question of zoomorphic code of Chinese linguoculture through the basic concepts and their verbal meanings, as well as development of theoretical and methodological grounds of linguocultural and linguocognitive directions of studying linguistic concepts.

Abstract: The relevance of this research is substantiated by its relation to one of the key directions in modern linguistics – linguoconceptology, and consists in studying language specificity of the axiological concept of “fate” as an important anchor of national mental space. The goal of this work is to define the axiological characteristics of the concept of “fate” in Chinese and Kazakh sphere of concepts through the establishment of their hierarchical structure. Therefore, the author sets the following goals: to examine the specificity of axiological concept of “fate” in the Chinese and Kazakh languages; determine the cognitive basis, specificity, role and type of the concept of “fate” in Chinese and Kazakh sphere of concepts; identify the main linguistic representatives of the concept of “space” in figurative means; reveal the phenomenon of the concept of “fate” through the related concepts; establish its cognitive classifiers. The scientific novelty consists in the analysis of the cultural and historical contexts of formation of the concept of “fate” on the example of two differently structured languages – isolated Chinese and agglutinative Kazakh. The author determines the national specificity of this concept; explores historical-philosophical peculiarities of its evolution within the Chinese and Kazakh linguistic consciousness; as well as establishes its principal conceptual, value and figurative characteristics.