Abstract: The subject of this research is the institutional conditions for converting social resource of the local communities into the processes of development of tourism attractiveness of the Russian territories. The authors examine the initial theoretical and methodological prerequisites of studying institutional conditions (key provisions of the theory of social institutions, socioeconomic situation of institutional environment); determine the significance of impact of institutional conditions upon the vector of development of municipal formations; explore the structural-conceptual perception of institutional conditions. Special attention is given to the potential and constraints of conversion of social resource of the local communities to the development of tourism attractiveness of municipal formations, explicated in the established institutional conditions. The following conclusions were made: conversion of social resource of local communities to the development of territory’s tourism attractiveness requires the creation of institutional conditions that incentivize population towards this social action, considering the transformation of formal rules, norms and parameters of interaction. From such perspective, the institutional conditions allow implementation of informal practices, which manifest as the compensators of inevitable limitation of institutionalized systems, imparting them with flexibility, adaptivity and variability of development. The scientific novelty lies in determination of institutional conditions initiating the processes of formalization of social relations, transition towards creation of organizational structures for mobilization of internal sources of territorial development to create competitive advantages and adaptive opportunities of socioeconomic systems.

Abstract: The currently observed in Russian society trends of “decline” of the historical-cultural heritage to the level of market products of sociocultural consumption are reflected in the decreasing interest of society, especially youth, to the cultural values of the Russian civilization. Due to this circumstance, careful attention must be given to analysis of the role of social institutions in determination and formation of the value orientation of perception by Russian society of its historical-cultural heritage, accumulation and transmission of the social and cultural experience. The author meticulously examine such major institutional structures as the government, family, education, religion, and mass media that ensure the process of infogenesis, including distribution of the socially important behavioral models of the individuals regarding their historical-cultural heritage. In the course of the research, the authors determined the change in the role positions of the key institutional structures that define the value orientations of perception of the historical-cultural heritage by the Russian society. The work also identifies the factors that limit the possible impact of social institutions upon the consolidation of sociocultural orientations within the youth consciousness. The article underlines the main dysfunctions in the process of establishment of the institutional conditions for preservation and perception of the cultural-historical heritage, which include: inefficiency of planning and programming of the sociocultural trends; commercialization of the historical-cultural heritage; insufficiency of financial support; devaluation of the family values; discredit of the traditional images of historical-cultural heritage of the Russian society in mass media.

Abstract:  
Cultural-educational tourism represents an important sphere of sociocultural communication and cultural self-determination of people, realized through acquaintances during the tourist excursions with the historical and cultural heritage of different cities. From the economic perspective, cultural-educational tourism becomes the factor that substantiates the dynamics and scale of the socioeconomic development of the territories. The goal of this work consists on evaluation of the level of content of the various social groups with the tourism services received in terms of cultural-educational trips through the Russian cities. The leading methods of this study is the questionnaire-based survey that allowed revealing the preferences of the respondents from various social groups on basic components that form the level of content of the Russian citizens with tourist trips through the Russian cities. In the course of this research, the authors established the dependence between the level of accomplished trips through the Russian cities and the level of satisfaction of the Russian citizens with the quality of tourism services of the domestic segment of tourism industry. The article presents the analysis of issued faced by the tourists during travelling, among which are the insufficient level of infrastructure development in Russian cities, discontent with the variety of entertainment programs, lack of services offered in a tour package. At the same time, the authors note that more Russians value the historical and cultural heritage of the Russian cities, give high evaluation to organization of public festivities and possibility to adhere to national folk traditions, as well as enjoy the quality of folk crafts.