Abstract: The article is devoted to the analysis of the concept of empoderamiento and how it is represented in Spanish female glamour magazines. In her article Merzlyakova analyzes the story behind the term and gives different interpretations of the concept of empoderamiento as well as analyzes how it is represented in glamour female magazines. She provides examples of articles that touch upon the idea of extension of female rights and opportunities. Merzlyakova also discusses the influence of the female beauty cult on the interpretation of empoderamiento by founders of gender periodicals and analyzes how Spanish female glamour accomplishes the mission of creation a 'socially responsible' well-balanced female image. The methodological basis of the research includes researches of J. Rowelands, Gallego Ayala, Gaudino Fallager, and Orsini Vargas. The novelty of the research is caused by the fact that Russian studies of Spanish culture do not pay due attention to the cocnept of empoderamiento. The main conclusions of the research are the following: female glamour magazines do not cover so many activities a woman performs and do not focus on women's rights, the latter being an important social order nowadays.