Abstract: The article presents the results of researching on the subject of communication of conception about their future family from the digital generation (for example, the Z seniors), and inherent mores.  The authors in detail considers such aspects of a subject as continuously growing tendency to growth of number of incomplete families, as a result of numerous rastorzheniye of marriages, proving by that relevance of studying of a problem of transformation of institute of a family. The special attention is paid by authors to ideas of digital generation of the future family and ethical standards, their balance in system of social representations. At digital generation were applied to research of content of ideas of future family and expressiveness of ethical standards: technique of stereometric testing (Garber E. I., V. V. Kozacha); express technique of an assessment of the relation to observance of ethical standards (Kupreychenko A. B. In system of social representations of younger generation (generation of Z) communications between ideas of the future family and ethical standards were investigated. The following conclusions have been formulated: ideas of seniors of the future family aren't connected with their ethical standards; unbalance of system of ethical standards at the Lithuanian seniors.