Abstract: The scientific work is devoted to the analysis of the thesaurus of everyday theatricality as a philosophical and anthropological phenomenon. The fundamental interest in terminology is justified by the need to build a morphology and identify the content of everyday theatricality. The leading terms for the study are «scenario», «presentation», and «persona». The choice is determined by specific works of human behavioral sciences (psychology and psychiatry) scientists such as Eric Bern, Irving Hoffman and Carl Jung. The experience of the sciences of human behavior is important in view of its extensive empirical base, medical and research practices implemented by scientists on a daily basis, in close communication with people. Everyday theatricality is understood as a complex phenomenon of human being adaptation to external and internal challenges; as a phenomenon that manifests the «theatrical» nature of a human being and realizes its existential potential in society; as a phenomenon with a pronounced social, communicative, sociocultural orientation, realizing itself in the daily culture of communication.
Among the methods of scientific work, analytical, critical, historical-problematic, categorical methods should be identified. As intermediate results, it is important to emphasize the potential significance of the terms («scenario», «performance», «persona») for the study of everyday theatricality. The «scenario» helps to characterize a set of stereotypes (programs) of human behavior that they use in everyday life. «Representation» helps scenarios to be implemented in order to realize social roles. The «persona» relies on the script and representation as psychological tools that help it match the chosen personality, to a certain extent, by theatrical means of expression.

Abstract: This article discusses the problem of human textuality as an interdisciplinary philosophical problem. Within the framework of the claimed problem, human is textual on biological, as well as social levels of matter patterning. The author leans on the analogy between genome and book, language, scenario, library, text that is often use by Western genetic scientists to explain the biochemical processes taking place at the genetic level. Attention is given to the second (epigenetic) code that is responsible for independence and individuality of the cells, their cellular “memory” (epigenetic program, epigenetic switches). The article also considers the problem of human biological destiny controlled by the second epigenetic code. The author underlines the dependence of the second code from external factors that can affect a human (epigenetic landscape). The scientific novelty is defined by examination of the textual nature of a human as holistic nature, which include genetic, epigenetic, social, and cultural levels. It is assumed that Human is a text that is infinitely written by the Nature, as well as Human himself at all levels of matter patterning.

Abstract: Thus article characterizes the popular culture of the United States and populore as the forms of culture, as well as analyzes the TV series “Once Upon a Time” as one of the instruments of formation of the new cultural codes within the framework of aesthetic sphere of postmodernism. The author draws attention to the specificity of populore closely related with the culture of everyday life and traditional culture. In addition, the author makes an accent of such cultural means of postmodernism, as paradoxicality of reasoning, alternativeness and freedom of aesthetic interpretation of the traditional meanings. The scientific novelty consists in examination of the phenomenon of “populore”, fairly well-known in the Western scientific tradition, analysis of this phenomenon within the current aesthetic-cultural development and perspective, as well as the impact of “populore” upon the establishment of the aesthetic sphere of postmodernism. The author also points at the convergence of the mass Americal everyday- and folk culture using the examples of TV series like “Once Upon a Time” and animated movies like “Shrek”.