Abstract: The aim of the study is to consider the main directions of development and application of VR technology in the creation of modern interactive art. The object of the study is modern interactive art, which includes the technology of VR as a tool capable of redefining the dynamics of interaction between the viewer, space and the artificial world. The theoretical basis is the works of such Russian and international researchers as Razlogov K.E., Brylevskaya A.A., Heim M., Osipov M.P., Vatyan A.S., Slater M. and others. The empirical scenario was fragments of animated films, cultural events and the interactive project "The Under Presents". The objectives of the study are: defining virtual reality (VR) based on various approaches to its understanding; examining the main stages of development of contemporary interactive art; studying the role of VR in interactive art as a tool capable of redefining the dynamics of interaction between the viewer, space and the artificial world, analyzing the technological foundations of VR; identifying the main directions of influence of technology on contemporary interactive art. The study used general scientific methods: analysis and synthesis, description, systematization and classification. The scientific novelty of this study lies in the analysis of modern technologies used in artistic creativity and their influence on the artistic component of works. The obtained results allow us to state that the study of the potential of modern technologies in the field of creating works of art is of undoubted theoretical and practical art historical interest and can serve as a source of further research. The results of this study can be used to develop new software and methodological materials for teaching students.