Abstract: The subject of the research is the problem of using mythological plots with philosophical connotations in contemporary motion picture industry. The object of the research is the development of contemporary motion picture industry. The researcher analyzes how the phenomenon of Scandinavian myth is reflected and transformed in collective consciousness. Paulyus focuses on fatalization of Scandinavian myth which can be traced through the development of contemporary pop culture. The author of the article describes specific features of the aforesaid process based on the analysis of the Vikings TV series and demonstrates an active synthesis of historical and mythological plots building a special cultural landscape with rich philosophical connotations. The author bases his research on comparative historical and chronological research methods allowing to trace back an active application of the destructive stereotype of how Scandinavian culture is perceived, namely Scandinavian myth. The scientific novelty of the research is caused by the fact that the author appeals to the practical inclusion of this mythological concept into the realities of a contemporary multicultural tradition as a special factor of the development of a new historical cultural space that creates the phenomenon of instrumentalization of previous cultural historical practices that are being transformed in the global discourse. With that being said, the author has made the following conclusions: 1. Active use of a set of cliches that create Scandinavian myth as a specific cultural phenomenon is an essential part of contemporary motion picture industry. This phenomenon is based on the principle of fatalistic providence and demonstrates a cyclicity of existence. 2. This philosophical concept has already turned into an independent archetype of collective consciousness, has gone beyond the borders of the Scandinavian Peninsula and has comprised a multicultural phenomenon today. 

Abstract:  
The subject of this research is the use of archetypical constructs within the framework of cinematic universe “The Game of Thrones”. The object is the phenomenon of the modern audiovisual arts. The key aspect of the topic is the analysis of application of the phenomenon of “Scandinavian myth” in modern film industry. This phenomenon is interpreted as a factor of transformation of mass consciousness that illustrating a set of “social myths” of globalization era, which is traced in a broad range of movies. The presented features are generalized on the example of created from the novels by G. Martin cinematic universe “A Song of Ice and Fire”, which in is named “The Game of Thrones” film’s release and is one of the brightest examples of “new mythology” in mass consciousness. The author makes the following conclusions: one of the development trends of film industry is the active use of cliché complex, which forms a special cultural reality interpreted as a Scandinavian myth, based on the fatalistic providence; using the phenomenon of time and space manipulation, the hi-tech types of art form the new models of “intellectual field”, which disrupt the outdated information and semantic structures of cultural space. This leads to implementation of the principle of balanced unity, referred to the collective unconscious. Thus, these models develop the concepts of mythology of art, its interrelation with society, which is expressed in the effect of satisfaction of the demands of gross audience.